A mailing list is a collection of email addresses that can receive the same email message simultaneously. If an email is sent to the particular address associated with the mailing list, for example – email@example.com, it is redirected automatically to all of the email addresses which are added to that mailing list. This functionality will allow you to reach mailing list subscribers effortlessly, so you can send bulletins or any other info on a periodic basis to all of your customers. Depending on the app that is used to manage the list itself, email addresses can be added manually by the mailing list’s administrator or people need to subscribe, giving their explicit consent to receive messages in the future. A mailing list will save you lots of time and will allow you to remain in touch with your customers with ease, which can reinforce the popularity of your website.